International Press at Las Vegas Market
Nicky Stephen Marketing established the international PR effort for new furniture and furnishings exhibition Las Vegas Market. Working with the company’s Vice President for International who was based in London, Nicky looked after the marketing and PR for all countries outside the US. This included masterminding visits of selected members of the international press to Las Vegas. Journalists from the UK, France, Italy, Thailand, Spain, Germany, Belgium, Holland, Hong Kong, Mexico, Brazil, China and Australia were all welcomed to Las Vegas. In addition, Nicky Stephen Marketing worked on specialist international exhibits and ribbon cutting ceremonies. This photograph is of the inaugural Las Vegas Market, when the Beach Boys put on a special show just for exhibitors and visitors to the Market – held in Fremont in downtown Las Vegas.