Our client Melton EMES Ltd asked us to assist when they were rebranding and launching a new headquarters in Melton Mowbray. Social media played an important part in communicating to its customers and suppliers exactly why and when the rebranding was taking place. Focusing on LinkedIn and Facebook, with some coverage on Instagram, the initial campaign across a month sought to position the new brand and explain the thinking behind it. Engagement was high and by using clear communication the campaign successfully explained the whys and wherefores of the new brand.
We also trained a member of Uptime Solutions’ team so that she would be able to take over the content creation and posting in due course.
