In a world where visibility of your website does not just mean have one designed and launched and then let it do its own thing, google advertising campaigns can be a very useful tool. We run google ad campaigns for several clients, developing the creative, keywords and bidding strategies and then managing the campaign to ensure it meets its brief. We will often recommend they run an initial test campaign to see what difference it makes to the number and quality of leads they receive before embedding it as part of the overall advertising strategy.
