The UK lockdown for the Covid-19 pandemic meant that small independent shops had to adapt extremely quickly in order to survive. We had created a holding page for Christopher James deli when it was first bought by current owner Simon Fairey, but this had to be transformed into a full e-commerce website in a very short timescale so that customers could click and collect or have products delivered to their door.
This website allows proprietor Simon to highlight special offers and new products. It allows him to operate from the retail premises for two or three days a week, while working from home on other days of the week ordering supplies and managing pre-orders. It also allows him the flexibility to manage one week’s sales at a time by closing the online ordering facility in time for him to order the freshly baked produce and get it straight to the customer’s door.