For genealogist John Daffurn, social media was a must to promote his book Seeking John Campbell. Published in February 2015, most of the ‘noise’ about the book was created on social media.
We use various tools including Hootsuite to help us pre-plan and schedule our social media content, but we also then engage with any comments, shares and likes as they are made on the page. We also offer social media training for clients who require it. This might be to the people who will be populating the social media or to the sales force who need to understand the role that social media plays in the marketing mix. Understanding what makes a good post generally makes for good content creation!
Building up a following on facebook and Instagram has helped top hairdresser #SimonCawthorne raise the salon’s profile.
Advantage Mobility is a Nottingham-based CLIC whose business was severely affected by Covid-19, particularly as many of its customers needed to shield. Whilst they had a website, it was looking somewhat dated and there was no social media support to drive customers to it. We developed a marketing strategy to assist in raising the profile of the business, including a refreshed logo design, regular social media input, advice regarding photography and film, email marketing and developing a facebook shop to promote key products. This was a fixed period of support aligned with grant funding. Subsequently we have undertaken photography and film and now run their google ads campaign.
As more people worked from home during the pandemic, social media marketing and online marketing generally has become the norm. As part of the strategy for client Flamingo Paperie, we post daily on key social media and respond quickly to customer enquiries this way too.
Universal Flexible Packaging uses social media extensively. We set up the company’s LinkedIn page, Twitter and Google my business pages and assisted with formalising their sister brand’s Facebook page for Lord Poppington popcorn before its sale.