Email marketing can be an extremely valuable tool both for business to business (B2B) and business to consumer (B2C) marketing and is always worthwhile revisiting if you haven’t been in touch with your customer base for a while. Just remember the recipients must have opted in to keep in touch or be in a contract situation with you.
Author Sandra Danby’s first novel Ignoring Gravity is a fascinating story of a family with secrets, involving adoption, identity and it creates a detective of its main character. Sandra has since published Connectedness where journalist Rose Haldane uses her identity detective skills to unravel the story of artist Justine. Email marketing was just one strand of the marketing campaign for the two novels and will be used for the launch of her third.
The Belmont Hotel is one of Leicester’s best loved hotels, in private ownership since the 1930s. Email marketing is one of the tools we used to help the hotel to raise its profile both with the business community in Leicester and Leicestershire and with consumers nationwide.
Burrough Court offers a fantastic rural office base between Melton Mowbray and Oakham on the Leicestershire/Rutland border. Ideal for small and medium sized enterprises which require a formal office location with fast broadband and great telecoms, but embrace a countryside location.
Advantage Mobility is a Nottingham-based CLIC whose business was severely affected by Covid-19, particularly as many of its customers needed to shield. Whilst they had a website, it was looking somewhat dated and there was no social media support to drive customers to it. We developed a marketing strategy to assist in raising the profile of the business, including a refreshed logo design, regular social media input, advice regarding photography and film, email marketing and developing a facebook shop to promote key products. This was a fixed period of support aligned with grant funding. Subsequently we have undertaken photography and film and now run their google ads campaign.