Kalsi Cords logo
A new logo for Kalsi Cords, manufacturer of shoelaces, cords and braids, which is taken through e-commerce, e-mailshots and product branding. The brief required the logo to work with the circular device on its own as well as within a rectangle with the brand name in it. As the brand manufactures its products within the UK, it is very proud of its British heritage and the company wanted the new logo to work well with the Union Jack which also appears on its ecommerce website. We took the red white and blue from the Union flag and worked with the letter K within the circle as an extract of the flag design too.