For genealogist John Daffurn, social media was a must to promote his book Seeking John Campbell. Published in February 2015, most of the ‘noise’ about the book was created on social media.
We use various tools including Hootsuite to help us pre-plan and schedule our social media content, but we also then engage with any comments, shares and likes as they are made on the page. We also offer social media training for clients who require it. This might be to the people who will be populating the social media or to the sales force who need to understand the role that social media plays in the marketing mix. Understanding what makes a good post generally makes for good content creation!
Building up a following on facebook and Instagram has helped top hairdresser #SimonCawthorne raise the salon’s profile.
For a very visual product like menswear, Pinterest is perfect and a medium ideal for Cape Westerly clothing.
Email marketing can be an extremely valuable tool both for business to business (B2B) and business to consumer (B2C) marketing and is always worthwhile revisiting if you haven’t been in touch with your customer base for a while. Just remember the recipients must have opted in to keep in touch or be in a contract situation with you.
Author Sandra Danby’s first novel Ignoring Gravity is a fascinating story of a family with secrets, involving adoption, identity and it creates a detective of its main character. Sandra has since published Connectedness where journalist Rose Haldane uses her identity detective skills to unravel the story of artist Justine. Email marketing was just one strand of the marketing campaign for the two novels and will be used for the launch of her third.
The Belmont Hotel is one of Leicester’s best loved hotels, in private ownership since the 1930s. Email marketing is one of the tools we used to help the hotel to raise its profile both with the business community in Leicester and Leicestershire and with consumers nationwide.
Burrough Court offers a fantastic rural office base between Melton Mowbray and Oakham on the Leicestershire/Rutland border. Ideal for small and medium sized enterprises which require a formal office location with fast broadband and great telecoms, but embrace a countryside location.
A fabulous family-run Italian bakery with two Leicester-based cafes used email marketing to great effect.
My Lifebook by Frank & Mabel is a fantastic resource – every family should have one! A place where all the important information about your financial affairs and the running of your household can be stored. We created the branding for Frank & Mabel, developed the graphic design for My Lifebook and built a website where it could be sold.